Performance

Introduction With the Analytics module, you can analyse the online shop using Google Analytics. From version 9, it is also possible to link Facebook Pixel. Google Analytics In order to use Google Analytics, you need a Google account. You can open this directly on the Google website: https://www.google.ch/intl/de/analytics/ Below you will find individual instructions for each product that you use: Google Tag Manager Google Analytics 4 Facebook Pixel By inserting the Facebook pixel in the Analytics module, you can measure the effectiveness of your Facebook adverts. »

Facebook Pixel By inserting the Facebook pixel into your online shop, you can measure the effectiveness of your Facebook adverts. This can have various advantages: Finding customers who have searched for specific products or categories in the online shop. Reach the right target group at the right time. Measure the success of Facebook adverts Conversion API To use Facebook pixels, you can add a new pixel in your Facebook Business Manager account under Data Sources. »

Introduction You need a GA account for the Analytics module. If you do not yet have one, you can register here. Module configuration Open the Analytics Module screen in the administration under Modules – Google Analytics. Please activate the module by ticking the checkbox and then copy your MESS-ID from Google Analytics 4 into the module. You can find this in the administration under Data streams in the details of your stream. »

Introduction Google Search Console is a free analysis tool from Google that helps website owners with search engine optimisation (SEO). The data available in Search Console, such as clicks, impressions or the number of indexed pages in Google, is available to website owners after successful verification. Find out how to create a Google Search Console account, confirm ownership and submit your sitemap here. Setting up Google Search Console First, you need to create a Search Console account here. »

Introduction The Google Tag Manager (GTM) simplifies the administration of all tags. The following instructions show you how to get started with the Tag Manager and focus on the essential tags and variables. Module configuration Open the Analytics module mask in the administration under Modules – Analytics. Please activate the module by ticking the checkbox, select ‘Use Google Tag Manager integration’ and then copy your GTM container ID into the field provided. »

Hotjar Hotjar helps you to better understand your customers’ user behaviour and know exactly what they like and don’t like. Using visual representations such as heat maps and recordings, Hotjar shows you how visitors move around your web shop. You can also integrate feedback and surveys to get direct feedback. Module Configuration Now switch to the administration of the online shop and activate the Hotjar configuration in the Analytics module. »

Introduction From 1 July 2023, data will no longer be processed with Universal Analytics. Universal Analytics (UA) is the previous generation of Google Analytics and was the default property type for websites until 14 October 2020. You need a UA account for the Analytics module. If you do not yet have one, you can sign up here. Module configuration Open the Analytics module mask in the administration under Modules – Google Analytics. »