Facebook Shopping

Time to read: 4 minutes


Introduction

For a long time now, social media has meant more than just posting, liking and sharing. The Facebook shop has been available in Switzerland since 2018. The aim is for companies to offer and sell their products directly via Facebook without the buyers having to switch to an external online shop.

How do you get your products into the Facebook shop? With the Facebook Shopping module, you can easily link the products from your online shop to your Facebook and Instagram account - conveniently and quickly.

Requirements

You need the following to operate the Facebook Shopping module:

Prohibited content

The purchase or sale of the following products is prohibited on Facebook, Instagram udn WhatsApp:

  • Community standards
  • Adult products
  • Alcohol
  • Animals
  • Body parts and fluids
  • Digital media and electronic devices
  • Discrimination
  • Documents, currencies and financial instruments
  • Gambling
  • Hazardous materials
  • Human exploitation and sexual services
  • Food supplements to be taken
  • Jobs
  • Medical and health products
  • Misleading, glorifying violence, or containing hateful material
  • No items for sale
  • Prescription products, drugs and related accessories
  • Products with blatant sexual orientation
  • Recalled products
  • Services
  • Stolen goods
  • Subscriptions and digital products
  • Infringement of third party rights
  • Tobacco products and related accessories
  • Weapons, ammunition and explosives

In addition, the following products are restricted for sale:

  • Event or admission tickets
  • Gift and discount vouchers

More information can be found here.

Configuring the module

The configuration of this module is divided into two main parts:

  • Part 1: Module configuration in the PepperShop shop administration
  • Part 2: Configuration in the Facebook Catalog Manager

Configuration part 1: module configuration

Figure 1: Facebook shopping configuration mask in the PepperShop

** Activation: ** Activate the module here to use it.

** Login: ** If you activate * Login *, you have the option to protect your data feed (products) with a user name and password.

** Use promotional price: ** If certain items in your range have a promotional price, this promotional price will be transmitted to Facebook Shopping.

** Links: ** Here you will find the data feed in the form of a link. This link contains all of your articles in the PepperShop with the necessary information. If you have activated several languages on the customer side, the link appears in all activated languages. Copy this link.

The first part of the configuration is now complete. Save.

Configuration Part 2: Configuration in the Facebook Catalog Manager

The second part of the module configuration takes place at [Facebook Business] (https://business.facebook.com/). First make sure that you have a Facebook Business account for your company / online shop before you start with the following points.

  1. Now go to your [Facebook Business Account] (https://business.facebook.com/)
  2. Open * Business Manager * (1) (top left) and click on * Catalog Manager * (2)

Figure 2: Business Manager menu

  1. If you do not yet have a product catalog, create a new one by clicking on * Create catalog *.

Figure 3: Catalog Manager: create new catalog

  1. Choose the category that best describes your company. (In most cases, online shop operators should choose * eCommerce *)

Figure 4: Create Catalog Manager: Choose Category

  1. Select * Upload product information * (1), determine the owner of the catalog (2) and give your catalog a description (internal, only visible to you) (3). Now create the catalog (4)

Figure 5: Create Catalog Manager: Catalog Settings

  1. The catalog has now been created. Now you can view the catalog.

Figure 6: Create Catalog Manager: Catalog is created

  1. The catalog has now been created successfully. This step is about filling the catalog with your products from the PepperShop. To do this, click on * Product data sources * (1) in the left menu column and then on the right on * Add products * (2).

Figure 7: Adding products to the catalog

  1. Now select the way in which your products should be submitted to the catalog. Select * Use data feeds here *.

Figure 8: Choice of the type of data transmission

  1. In this step, select the upload option * Scheduled Feed *. This option is recommended if your products and the associated product information (e.g. price, description, description, etc.) change frequently. This option allows you to set a schedule to automatically resubmit your products to Facebook Shopping hourly, daily or weekly.

Figure 9: Choosing the upload option

  1. Now insert the data feed URL from the PepperShop here. Username and password are optional.

Figure 10: Depositing the data feed from the PepperShop

  1. Create an automated upload schedule for your feed. Choose whether to update the products hourly, daily, or weekly. It is also highly recommended that you activate the * automatic update *. In this way, your products are updated with every change.

Figure 11: Set update schedule

  1. Name the feed so that you can easily identify it later (1). Then set the default currency (2) and upload the feed.

Figure 12: Settings and upload of the feed

  1. The feed was successfully uploaded. In our example, 56 of the total of 67 products were successfully uploaded. 11 products could not be uploaded due to the missing item image.

Figure 13: Upload of the feed successful

  1. Now click on Products in the left menu column. There your uploaded products from the PepperShop are now displayed with all the relevant product information. (Tip: If the products are not displayed immediately, reload the browser briefly)

Figure 14: Display of uploaded products

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